20 post ideas for a small business that never runs out
A refillable list you can work through when the calendar is empty and the week has already started.
The Krevya team
Social media6 min read
Running out of ideas is rarely a creativity problem. It is a sourcing problem: you are trying to invent posts instead of collecting them from things that already happen in the business.
From the product
- The detail nobody notices until you point at it.
- What it replaces in the customer’s home.
- The two versions side by side, and how to choose.
- A use case you did not design for but customers found.
- The packaging opening, unhurried.
From the customers
- A question you answer in DMs every single week.
- A review, read out loud.
- A photo a customer sent, with credit.
- The objection you hear most, answered honestly.
- What people get wrong about your category.
From the business
- How the thing is actually made.
- The supplier, the workshop, the person who packs the boxes.
- A mistake you made and fixed.
- Why a price is what it is.
- What is coming next month.
From the calendar
- The seasonal problem your product solves this month.
- A restock, announced like it matters.
- Last chance for delivery before a date.
- A milestone: the thousandth order, the first year.
- The thing you are asked for constantly and do not sell, say so.
Keep the list open in a note. Two of these a week is a content calendar, and none of them requires waiting for inspiration.